Why I started this
I kept seeing the same thing happen to local businesses around Fresno and Clovis. They’d spend money on ads, get real leads coming in, and then lose half of them because nobody replied fast enough. Not because they didn’t care — because they were busy actually running the business.
I started Stonewall Systems to fix that gap. Not by selling more software, but by building simple systems that handle the parts of lead follow-up and booking that shouldn’t require a human in the first place.
Book Now →
How I work
Every project starts with a free automation review. I look at how leads currently come into your business, where the drop-off happens, and what a realistic system could do about it. No pitch deck, no pressure — just an honest look at what’s working and what isn’t.
If it makes sense to move forward, I build the system in stages. We start with the highest-impact piece — usually instant lead response — get it running, make sure it works, and then layer on from there. You see results before the full system is even done.
My approach
I don’t sell you a platform and leave you to figure it out. I build the actual system — the workflows, the messages, the connections between your tools — and hand you something that’s already running.
I keep things simple on purpose. I’d rather build a three-step automation that you actually use than a twenty-step system that breaks the first week. Every business is different, so I build around the tools you already have instead of forcing you onto something new.
What makes this different
Most agencies sell you a monthly subscription to their platform and call it “automation.” You’re paying for access to software, not results. I charge for the build — the actual system that does the work — and you own it. No hostage pricing, no contracts that lock you in for a year.
I also only work with local service businesses. That focus means I can build faster and recommend things I’ve actually seen work, not just things that sound good in theory.
What we care about
Five values that shape every system we build.
Practical over flashy
We build what actually solves the problem, not what sounds impressive in a demo. If a simple automation does the job, that’s what we build.
Simple over complicated
Every system we set up should be easy to understand, easy to change, and easy for your team to work with — even if they’re not technical.
Human approval where it matters
Some decisions should stay with you. We’ll always tell you what we think should run automatically and what should require a person to sign off first.
Clear communication
We explain what we’re building and why, in plain language. No jargon, no acronym soup, no surprises at go-live.
Measurable improvements
We set up tracking from the start so you can see whether the system is actually helping — not just take our word for it.